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Marketing Consultant

Company: Liberty Mutual Insurance
Location: Suwanee
Posted on: January 16, 2022

Job Description:

Advance your Marketing career at Liberty Mutual Insurance - A Fortune 100 Company!As a Marketing Consultant you will lead the development of a coordinated marketing direction and philosophy and develop marketing programs and procedures that enhance the business unit's ability to meet its strategic and operating business objectives.Responsibilities:

  • Create and implement innovative communications programs that include email marketing, direct mail programs, brochures, TV, web and print advertising.
  • Resource for advertising/marketing communication and brand management processes and strategy across assigned client groups.
  • Consult with and provides strategic counsel to senior management on external communications programs for SBU's and departments on a local, national or international basis. Partner with clients to learn and understand their business needs and competitive pressures.
  • Project or forecast future internal and external needs. Develop short and long-term advertising and sales promotion objectives.
  • Head projects with advertising agencies to develop and prepare promotional campaigns, select media and formats to inform potential customer of products.
  • Manage outside vendors in developing and supplying communications tools, such as brochures, direct mail letters, materials for special accounts, videos, etc. Ensures projects are completed within the desired time frame and acceptable quality limits.
  • Oversee output of communications programs including sales kit preparation, display arrangement, audio visual materials, collateral/field support material, etc.
  • Evaluate impact of marketing communication plan objectives and strategies through analysis of responses and sales indicators.
  • May have functional or staff management responsibilities.
  • Create email marketing strategies and campaigns to align with key messaging and drive sales production
  • Support digital marketing efforts and contribute to digital marketing strategyQualifications:
    • Bachelors degree or equivalent experience required, Masters preferred.
    • Requires 7-10 years of related experience
    • Advertising agency experience also helpful.
    • Excellent written and oral communication skills are required.
    • Familiarity with various computer software and hardware preferred.
    • Extensive knowledge of Liberty Mutual Insurance's products, marketing efforts, insurance issues, customer service needs is preferred.
    • Requires advanced working knowledge of both communications and marketing areas and the ability to integrate the two fields.A little about usAt Liberty Mutual, our purpose is to help people embrace today and confidently pursue tomorrow. That's why we provide an environment focused on openness, inclusion, trust and respect. Here, you'll discover our expansive range of roles, and a workplace where we aim to help turn your passion into a rewarding profession.Liberty Mutual has proudly been recognized as a "Great Place to Work" by Great Place to Work - US for the past several years. We were also named by Forbes as one of America's Best Employers for Women and one of America's Best Employers for New Graduates-as well as one of America's Best Employers for Diversity. To learn more about our commitment to diversity and inclusion please visit: value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.
      Bachelor's Degree

Keywords: Liberty Mutual Insurance, Roswell , Marketing Consultant, Advertising , Suwanee, Georgia

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