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Marketing Automation Manager

Company: Hennessy Automobile
Location: Duluth
Posted on: August 7, 2022

Job Description:

We are looking for a tech-savvy and data-driven Email Marketing Manager to join our growing Marketing Team in Atlanta, GA. This role will be responsible for managing our marketing automation platforms to drive engagement and inbound leads. You will collaborate with internal partners (within the marketing team as well as multiple points at each location), and external resources to effectively manage, optimize and drive significant growth. You will have the flexibility to work remote 50% of your time. RESPONSIBILITIES:

  • Responsible for email marketing program development and execution, including segmentation, testing, deployment and continuous optimization
  • Understand and evaluate campaign metrics and distribute campaign performance reports to the marketing team; enable marketing team to create their own reports.
  • Work with management to define KPIs, create reporting, analyze campaign performance.
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
  • Plan and perform A/B testing to define and execute enhancements to conversion rates, programs/campaign ROI, and sales growth.
  • Support essential marketing campaign initiatives
  • Responsible for identifying and managing external partners (agencies, technology companies, suppliers of products/experiences) to deliver flawless execution
  • Research and evaluate segments, market behavior, trends and competitors to identify opportunities and stories
  • Manage daily, weekly and monthly performance reporting and analysis.
  • Ensure all social campaigns are on-brand and OEM compliant. PM20Requirements:
    • Bachelor level degree required, BS in Communications, Marketing, Business, New Media or Public Relations
    • Proven working experience in marketing automation or as a Digital Media Specialist PI186643080

Keywords: Hennessy Automobile, Roswell , Marketing Automation Manager, Advertising , Duluth, Georgia

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