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Marketing Specialist

Company: Georgia United Credit Union
Location: Duluth
Posted on: September 25, 2022

Job Description:

CAREER OPPORTUNITYGeorgia United Credit Union is a full service financial institution founded in 1958. As an organization that is committed to service, our vision is to become the financial institution and employer of choice by consistently exceeding our member and employee expectations. We are seeking a Marketing Specialist. This position is responsible for coordinating a wide range of marketing functions to implement and support the Credit Union's marketing programs including product and service campaigns, website, social media and email marketing initiatives. Responsible for supporting the development of product marketing, advertising, and promotional programs to ensure a smooth and efficient process across departments. Plans marketing projects to ensure they are well coordinated and complement the strategic objectives of the Credit Union. Responsible for tracking project results.Responsibilities:Develops and implements effective sales and marketing campaigns and programs.Writes, edits and proofreads creative and compelling content or advertisements to promote marketing efforts and engage members, ensuring brand design and guidelines are followed.Reviews campaign metrics to measure success and identify areas for improvement.Develop, execute and manage social media strategy including planning social media calendar and content creation.Partner with member service team and internal subject matter experts to respond to social media comments and questions.Ensures overall quality, quantity, accuracy, timeliness and tracking of marketing activities including monitoring marketing budget of assigned campaigns and programs.Reviews, revises and edits promotional materials and product literature.Management of marketing campaign tactics and program guidelines to ensure consistency in delivery channels and messaging.Prepares internal and external communication in conjunction with assigned projects. Ensures that the Credit Union's professional reputation and brand is projected and maintained. Establishes and maintains effective working relationships and coordination with departments, management and marketing partners.Provides assistance and support as needed across departments within the organization. Keeps management informed of progress toward established objectives and of any significant problems.Stays informed of developments in the marketing field and of markets affecting Credit Union operations.Completes special projects as assigned. Promotes and establishes strong, positive and productive working relationships within the organization through commitment to the company's vision statement, core values and business principles.Qualifications:Bachelor's degree in Marketing or a related field.3+ years of professional experience in marketing, public relations or advertising.Knowledge of Credit Union products and services. Understanding of marketing and promotion techniques.Computer proficiency with knowledge of Microsoft Office, Excel and PowerPoint, Internet and Email. We offer competitive compensation and a multiple-option benefit package including health, vision, dental, basic and optional life insurance, short and long-term disability, AFLAC, paid time off, annual time off, service day, Traditional and Roth 401(k) plans and company matching, flexible spending account and tuition assistance.All applications for employment must be submitted using Georgia United's online careers website. Only candidates meeting the minimum qualifications and requirements will be considered for employment opportunities.To apply for opportunities, please visit:https://bit.ly/3OVwg47Georgia United Credit Union is proud to be an Equal Opportunity EmployerGeorgia United participates in E-VerifyPDN-972e3f16-f2bd-4bfa-ad45-9478a6d94d8b

Keywords: Georgia United Credit Union, Roswell , Marketing Specialist, Advertising , Duluth, Georgia

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