ASSOCIATE MEDIA MANAGER

Company: The Home Depot
Location: Duluth
Posted on: January 26, 2023

Job Description:

Position Purpose:The Associate Media Manager is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.Key Responsibilities:

• 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
• 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
• 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organizationDirect Manager/Direct Reports:
  • This position typically reports to Manager or Media/Sr. Manager of Media
  • This position has 0 Direct ReportsTravel Requirements:
    • No travel required.Physical Requirements:
      • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.Working Conditions:
        • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.Minimum Qualifications:
          • Must be eighteen years of age or older.
          • Must be legally permitted to work in the United States.Preferred Qualifications:
            • 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
            • Previous experience with retail websites and analytics
            • Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus
            • Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
            • Presentation and writing skillsMinimum Education:
              • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.Preferred Education:
                • No additional educationMinimum Years of Work Experience:
                  • 3Preferred Years of Work Experience:
                    • No additional years of experienceMinimum Leadership Experience:
                      • NonePreferred Leadership Experience:
                        • NoneCertifications:
                          • NoneCompetencies:
                            • Action Oriented
                            • Collaborates
                            • Drives Engagement
                            • Communicates Effectively
                            • Customer Focus
                            • Drives Results
                            • Manages Conflict
                              Pay Rate: -

Keywords: The Home Depot, Roswell , ASSOCIATE MEDIA MANAGER, Advertising , Duluth, Georgia