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Digital Marketing Manager

Company: Lendmark Financial Services, LLC
Location: Lawrenceville
Posted on: November 22, 2021

Job Description:

At Lendmark Financial Services, we believe the success of our company is specifically attributable to the quality of our employees and their commitment to our customers. We value each customer and understand that people want to do business with people who care. That---s one way we differ from our competitors. We are proud of what we as a team have accomplished. We will always strive for improvement, our motto since day one has been ---Success is the only option.---SUMMARY:The Digital Marketing manager will develop, build, and manage all digital-based acquisition and retention programs as well as effectively assist in the management and enhancements of Lendmark---s digital assets such as, Lendmark Mobile and digital/web intellectual properties in general. MAJOR DUTIES/RESPONSIBILITIES:

  • Website management and enhancement:-- Candidate will oversee branch management, marketing content and branding of Lendmark---s public-facing website, including the online loan application.-- Demonstrated knowledge of customer journeys, website design, usability, and technologies is required.-- Effective participation with interdepartmental stakeholders, Lendmark---s project processes and coordination of external partners is required for success.
  • Paid Search and Organic Search Strategies:-- Candidate will manage and work with current vendor partners to maintain and evolve search strategies that are efficient, measurable, and articulate Lendmark Financial---s brand as a world-class consumer lender.-- Demonstrated knowledge of local SEO, content marketing, social media marketing, email marketing, data analysis and nurturing programs required.
  • Lead Partnerships:-- Candidate will manage existing vendor relationships and execute on opportunities for new relationships as they arise.-- Activities range from cultivating efficient and reputable relationships, monitoring and reporting performance to key constituents.--
  • Digital Payments:-- Candidate will assist in Marketing---s role in leveraging our mobile app and mobile wallet, Lendmark Mobile and Lendmark Wallet, in order to enhance customer retention.
  • Other related activities include familiarity and execution of other technologies ranging from A/B testing, lead-remarketing, customer match and pixel-based retargeting.
  • Perform other related duties as assigned
  • Manages risk relative to position BASIC QUALIFICATIONS:
    • 4+ years of progressive advertising or marketing experience
    • Bachelor---s Degree or comparable education or related training
    • High level knowledge of reporting platforms such as Google Analytics, Google Ads (AdWords), Microsoft ads, Data Studio and Spyfu.
    • Possess an effective mix of demonstrated analytical skills and marketing program development skills
    • Individual must be a strong communicator, have excellent written, presentation, oral communications and interpersonal skills. Individual must possess strong leadership skills, be able to motivate and influence others. Individual must be able to think creatively and strategically, have excellent judgment and be able to work in a changing environment PREFERRED/DESIRED QUALIFICATIONS:
      • Advanced degree
      • Experience in Financial/Banking industry WORKING CONDITIONS:
        • 5-15% domestic travel If you are interested in a fast paced, high growth, team oriented and great culture environment, you'll enjoy a career with us!

Keywords: Lendmark Financial Services, LLC, Roswell , Digital Marketing Manager, Executive , Lawrenceville, Georgia

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