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Director Loyalty

Company: SiteOne Landscape Supply
Location: Roswell
Posted on: November 22, 2021

Job Description:

Company Overview:Whether you are experienced in the green industry, a professional looking for a career change, or a new graduate or veteran transitioning into the workforce, we are confident you will find opportunity and reward with SiteOne.SiteOne Landscape Supply is the largest and only national wholesale distributor of landscaping products in the United States and Canada. With over 500 branches across the U.S. and Canada, we offer a comprehensive selection of products including: irrigation supplies, fertilizer and control products, nursery goods, hardscapes, landscape lighting, drainage and erosion control products, tools, and other landscaping accessories and supplies.Come grow with our associates who are customer obsessed, always safe, continuously improving, and having fun!Position Overview:The SiteOne Partners Program is one of the cornerstones of how we engage and reward our most valuable customers. We're looking for an energetic, customer-first leader to help us take our program to the next level. The Director will be responsible for all Marketing functions related SiteOne's Loyalty Program, including member communications and engagement, benefits strategy and administration, and omni-channel member experience. The role will function in-part as a "business owner" of the Partners Program, monitoring member sales and engagement trends, developing strategies and programs to influence member behaviors, and monitoring and managing program costs and margins. The Director will be expected to partner across key functions including our branches, outside sales organization, and digital channels. Going forward, the Partners Program will be a key platform and strategy for how we acquire, grow and retain our most valuable customers, in order to drive share-of-wallet growth at the customer-level and market share growth for the company.ROLES AND RESPONSIBILITIES:

  • Develop and execute a comprehensive member communications strategy; partner with agency resources and internal Marketing teams to execute against a clearly defined plan
  • Partner with Analytics to identify member and segment opportunities, develop strategies to drive engagement and retention, and partner with Marketing to execute against these strategies
  • Drive program awareness and member acquisition through Marketing channels as well as by partnering with Branch and Sales leadership to leverage the field organization
  • Define an end-to-end, omni-channel customer experience and work with the field and digital teams to execute on the vision
  • Partner with Analytics to build weekly/monthly/quarterly program reporting; leverage reporting to identify member and program opportunities to drive sales
  • Continually evaluate program value proposition, taking into account field feedback, financial reporting, member engagement trends and direct customer feedback
  • Identify and foster external partnerships and negotiate 3rd party member benefits
  • Plan and execute research to obtain customer feedback on the Partners Program regularly
  • Design, launch and monitor Loyalty pilots to evolve the Partners Program
  • Lead the implementation of a new Loyalty technology platform
  • Ensure the tactical administration of the Partners Program including points redemption, vendor management, call center responsiveness, points accounting accuracy, etc., with significant support from the Partners Program ManagerSkills We Are Seeking::PREFERRED QUALIFICATIONS:
    • Bachelor's degree in Marketing, Communications and/or Business
    • MBA or graduate degree preferred, but not required
    • 5-10+ years of Loyalty Program, Agency, and/or Relationship Marketing experience
    • Experience in B2B businesses; landscape, distribution and/or home improvement preferred
    • Balance of business acumen, marketing strategy and execution experience
    • Strong communications skills and ability to build relationships and influence across the organization
    • Ability to be conversant and partner with multiple functions including Field leadership, Analytics, Finance and IT
    • Results driven with an excellent attention to detail
    • Able to manage multiple projects and timelines, and to function as a player/coach both as an individual contributor and leveraging other resources throughout the company
    • Solid understanding of linear processes and how IT products influence downstream customer and associate experiences
    • Strong written and oral communication/presentation skills
    • Ability to build relationships and trust across the organizationBENEFITS:
      • 401k with company match
      • Medical, Dental, and Vision plans
      • Company-paid Life Insurance
      • Optional Life Insurance
      • Company-paid Short Term Disability Insurance
      • Company-paid Long Term Disability Insurance
      • Flexible Spending Accounts
      • Paid Time Off
      • Tuition Reimbursement
      • Paid Holidays
      • Product Discounts
      • Competitive Compensation
      • Opportunities for advancementTHE INFORMATION CONTAINED HEREIN IS NOT INTENDED TO BE AN EXHAUSTIVE LIST OF ALL RESPONSIBILITIES, DUTIES AND QUALIFICATIONS REQUIRED OF INDIVIDUALS PERFORMING THE JOB. THE QUALIFICATIONS DETAILED IN THIS JOB DESCRIPTION ARE NOT CONSIDERED THE MINIMUM REQUIREMENTS NECESSARY TO PERFORM THE JOB, BUT RATHER AS GUIDELINES. THEY MAY VARY FROM POSITION TO POSITION.

Keywords: SiteOne Landscape Supply, Roswell , Director Loyalty, Executive , Roswell, Georgia

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