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Brand Manager

Company: Lack + Daily Marketing Recruiting Experts
Location: Lawrenceville
Posted on: May 15, 2022

Job Description:

Our client creates the products and brands that people trust to clean, sanitize, and protect their homes, pools, and cars. One of North America's largest independent consumer product manufacturers, the company's pool business is a leading supplier of pool and spa treatment products in NA and key international markets with a broad brand and product portfolio encompassing both the mass and specialty retailer channels. Reporting to the Director of Brand Marketing, the Brand Manager will be responsible managing the brand P&L and all digital marketing efforts. This marketer will lead the development and execution of the marketing plan, ensuring a digitally-led focus on pool owners, ultimately driving household penetration, share, sales, and profit. Prior CPG brand marketing experience, with some digital, is REQUIRED. Job Duties: Lead development and execution of marketing plan, ensuring it's digitally led, ultimately driving household penetration, share, sales and profit Drive acquisition and engagement using an innovative app-based platform, leveraging Salesforce Marketing Cloud and Journeys Establish effective benchmarks and test 'n learn elements, with timely measurement of digital marketing performance with KPIs and ROI; define best practices for analytics and ensure consistent, ongoing benchmarking and analysis of performance including making data-driven recommendations to improve future success Own marketing budget, focused on delivering P&L and share targets Deliver innovative marketing and product solutions by uncovering unmet consumer needs and developing programs to change consumer's purchase behavior Create brand loyalty platform leveraging the brand's digital assets and eCommerce solutions Be thought leader for marketing strategies and execution, successfully influencing executives to invest disproportionately in the brand

Keywords: Lack + Daily Marketing Recruiting Experts, Roswell , Brand Manager, Executive , Lawrenceville, Georgia

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