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Brand Manager - Pool

Company: KIK Custom Products
Location: Lawrenceville
Posted on: May 15, 2022

Job Description:

KIK Custom ProductsKIK is an Equal Employment Opportunity / Affirmative Action employer. Qualified applicants will receive consideration for employment without regards to race, color, age, religion, sex, or national origin.Job ID 2022-8429# of Openings 1Job Location US-GA-LawrencevillePosted Date 2022-03-22Division KIK PoolOverview We are KIK!We create the products and brands that people trust to clean, sanitize, and protect their homes, pools, and cars. We are one of North America's largest independent consumer product manufacturers with 20 North American manufacturing facilities. We also operate globally in Europe, Asia, UK, Australia, New Zealand, and South Africa. We are known by our portfolio of over 40 brands including Spic and Span-- and Comet-- cleaning products, Clorox-- Pool&Spa--- (under license), BioGuard--, and Natural Chemistry-- pool chemicals, and Prestone-- and Holts-- automotive performance chemicals. We are also the #1 producer in North America for store-brand ("private label") bleach and a leading private label provider of laundry detergent and additives, dishwashing products, general purpose cleaning and other home care products. Our global team of over 2,500 employees drive our capabilities in product development, product formulation, strategic sourcing, manufacturing, packaging design, brand marketing, project management, quality assurance, compliance, distribution, and logistics.Our organization is constantly evolving and is driven by a set of "One KIK" values - a dedication to following through on commitments in a customer-focused, profit-motivated way; while never compromising on safety, ethics, or integrity.OverviewThis Brand Manager opportunity is in our Pool Division, leading digital marketing and P&L achievement for the Clorox Pool&Spa brand. KIK's Pool division is a leading player in North America and key international markets with a broad brand and product portfolio spanning both the Mass and Specialty Retailer channels. We are well known for our Clorox-- Pool&Spa--- and Pool Time-- products in the North American Mass channel, our BioGuard-- brand in North American, Australian and South African Specialty channel, and in Europe with our Bayrol-- brand. Our multi-functional product formulations and innovative water testing innovations allow pool owners to safely treat and easily enjoy their recreational pools and spas.Essential Job Functions Lead the development and execution of the Clorox Pool&Spa marketing plan, ensuring it's pin point focused on pool owners by being digitally led, ultimately driving Household Penetration, share, sales and profit. Drive acquisition and engagement of Clorox Pool&Spa 'My Pool Care Assistant', an innovative water testing and solutions app-based platform, leveraging Salesforce Marketing Cloud and Journeys. Establish effective benchmarks and test n learn elements, with timely measurement of digital marketing performance with KPIs and ROI. Define best practices for analytics and ensure consistent, ongoing benchmarking and analysis of performance including making data-driven recommendations to improve future success.Ownership of the in-year marketing budget, focused on delivering the Clorox Pool&Spa P&L and share targets. Deliver innovative marketing and product solutions, by uncovering unmet consumer needs and developing programs to change consumer's purchase behavior, winning vs the competition.Create a brand loyalty platform leveraging the brand's digital assets and eCommerce solutions.Steer market research initiatives to better understand the consumers pool care needs and optimize product positioning in the market.Be the expert: no one knows the brand, consumer, marketing details and business financials better than you. Be the thought leader for Clorox Pool&Spa marketing strategies and execution, successfully influencing executives to invest disproportionately in the brand. The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.Qualifications MBA preferred; BA in Marketing or related business discipline required.5+ years of marketing experience in B2C environments, leading digital marketing, product management and P&L brand ownership.Very strong digital marketing experience, with a proven ability to set KPIs that drive ROI / business results.CPG experience on well-known brands, driving sales, profit, share, awareness, trial and household penetration Experience taking new products from ideation to commercialization, driving margin management initiatives, and pricing strategies.Digital Marketing: Proven leadership in developing and executing digital marketing strategies and programs that drove concrete ROI / business results. Experience pin-point targeting prime prospects with SEO/SEM, Database Marketing (Sales Force Marketing Cloud/Journeys), Email marketing, programmatic display, OLV, and other new media opportunities. Agency leadership: Led, influenced and fostered creative and digital agency relationships.P&L Leadership / Drive for Results: Track record of delivering business results and winning vs the competition, across a brand or category, consistently exceeding goals.Data and Consumer focused Product Management: You take a data based approach to optimize margin growth within the product portfolio while taking a consumer led approach to delivering meaningfully unique new products to market. Entrepreneurial: You thrive in a fast-paced environment. You have a strong sense of urgency, are self-motivated and work effectively under pressure. You can prioritize team efforts, optimize resources and meet tight deadlines with a detailed understanding of the consumer and business priorities. You want to join an organization where you can actually have a big impact on business results, influence marketing strategies and be rewarded for results.A Career with KIK Offers:KIK offers very competitive salary and comprehensive benefits including health, wellness, dental, vision, life, and disability insurance. You can plan for your future with KIK's retirement savings options including employer match. KIK also recognizes the importance of continuing education and offers Education Assistance to our employees to encourage continued personal development and growth. Thank you for your interest and consideration of a position with KIK Consumer Products.www.KIKCORP.comPM21PI177692587

Keywords: KIK Custom Products, Roswell , Brand Manager - Pool, Executive , Lawrenceville, Georgia

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