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Sr. Public Relations Manager

Company: Hisense USA
Location: Suwanee
Posted on: June 23, 2022

Job Description:

Principal duties and responsibilities: 1. Develop good relationships with the organization's various stakeholders, including (but not limited to) all the following:

  • Key Media Outlets: those who influence the buying audience & the general public
  • KOLs ("Key Opinion Leaders"): those who have influence on larger audiences
  • Community: those who assess the company's role as corporate citizen
  • Customers: those who purchase the company's products/services
  • Channel Customers: those who are involved in the distribution network 2. Drive SOV and Positive Sentiment across all media outlets 3. Establish overall governance guidelines by which all corporate messaging adhered to, including (but not limited to):
    • Visual Identity components
    • Boilerplate description of Hisense to consistently use on all releases 4. In concert with Product Marketing group, manage PR tasks involving NPIs for all products, including (but not limited to) the following:
      • Driving Expert reviews across all product rating sites
      • Writing and distributing all press releases
      • Managing launch events for press 5. Manage large-scale Staged PR Events (CES, KBIS, CEDIA) 6. Work alongside Brand Marketing team to ensure consistent brand image perceptions are communicated via PR efforts 7. Help manage any CSR programs/initiatives, locally, regionally, nationally, or globally 8. Prepare dashboard reports (with reporting cadence) by collecting, analyzing and summarizing data/implications, then making improvement recommendations 9. Work cross functionally to ensure cohesiveness/consistency of PR messaging across the organization Minimum requirements:
        • BS or BA degree in marketing, communication or related major
        • 8-12 years of Public Relations Experience on Client side; Agency side considered
        • Strong Analytics background Preferred requirements:
          • Consumer Electronics and/or Home Appliance category experience
          • Deep knowledge of present and future media landscape
          • Experience with managing PR agencies
          • Adept at both qualitative and quantitative analysis
          • Strong presentation capabilities, including proficiency with PowerPoint and Excel Other Skills/Experience:
            • Strategic Thinker/Visionary
            • Entrepreneurial
            • Resilient
            • Proven leadership ability, both with direct and indirect teams (ie: Agencies)

Keywords: Hisense USA, Roswell , Sr. Public Relations Manager, Executive , Suwanee, Georgia

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