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Director Channel Marketing (Calhoun, GA, US, 30701)

Company: Mohawk Industries
Location: Calhoun
Posted on: June 23, 2022

Job Description:

Find your more with Mohawk!At Mohawk Industries, we're committed to more - more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our people.As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what's important to you. Come find your "more" with Mohawk!What We NeedMohawk produces some of the most innovative flooring products on the market and we are looking for a Director Channel Marketing to bring our innovative products to life. This new role will lead marketing channel management for the BMF function (Builder and Multi-Family Channels) and will develop and implement marketing activities directed to builder multifamily channel partners to support the brands and products we produce and sell.We are looking for a creative, yet strategic thinker to be directly responsible for the creation and execution of strategic B2B direct marketing campaigns and programs that actively drive business results. This person will be responsible for identifying and leading the continued development of the builder/multifamily channel capabilities including marketing program, B2B campaign and customer databases development to support product launches. You will work cross-functionally to ensure the builder business sales and marketing strategy will be supported and can be implemented, and will take appropriate business actions to grow revenue by increasing brand awarenessWhat You'll Do

  • Work in close strategic collaboration with channel sales and product management to identify and execute a long term go to market plan to drive share growth in every residential channel
  • Execute channel/marketing strategies from conceptualization through implementation for all residential channels
  • Work closely with business leaders and sales/marketing teams to identify and understand strategic marketing opportunities, ensure products are properly positioned within the channel and develop innovative campaigns that drive product visibility and positioning
  • Manage creation and execution of strategic marketing campaigns that actively drive business results and build awareness
  • Analyze product performance, competitiveness and trends in the marketplace to creatively identify strategic opportunities and develop effective, data driven strategies that strengthen products and positioning
  • Identify metrics for success, implement measurement tools and utilize data to continually refine approach and create maximized effectivenessWhat You Have
    • Bachelor's degree in marketing or business
    • Knowledge of flooring or building products (preferred)
    • Deep knowledge of builders (single-family new construction and multi-family new construction), developers, property managers and property owners and good understanding of all builder segments
    • 7-10 years in the marketing communication field with experience in home centers, advertising and public relationsWhat You're Good At
      • Honing your ability to persuade, market and sell new ideas based on culture, audience and business needs
      • Communicating effectively with a wide range of individuals in written, oral and interpersonal form
      • Exercising independent judgment and demonstrating solid time management and organizational skills, including the ability to meet tight deadlines and schedules
      • Working collaboratively as part of a fast-paced team, with strong personal organization, poise and professionalism
      • Inspiring, developing and engaging a high-performance team
      • Achieving results through team efforts, challenging established practices and drawing relevant conclusions
      • Driving optimization and results through reporting and analytics What else?
        • We are located in Calhoun, GA and offer a hybrid work schedule.
        • We're located in a pretty great spot - check out this video to see what we mean.Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk's vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world's largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don't Work participant.

Keywords: Mohawk Industries, Roswell , Director Channel Marketing (Calhoun, GA, US, 30701), Executive , Calhoun, Georgia

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