Marketing Manager
Company: Lennar Homes
Location: Roswell
Posted on: June 24, 2022
Job Description:
Overview
The Marketing Manager will work with the Director of Sales and
Marketing to coordinate the company's marketing and advertising
strategy with a focus on traffic generation, sales, pricing, cost
management and public relations activities. - In addition, this
individual will be responsible for managing and maintaining a
monthly and quarterly budget for Advertising and Promotional
Campaigns.
Responsibilities
- Provide data and input to generate overall marketing
strategy
- Formulate and execute quarterly Division marketing
plan
- Facilitate and coordinate grand opening of new communities by
working with interior decorators to merchandise new models and WHC
design including InSite setup
- Determine IT/telecom needs for new communities and coordinate
timing for trailer and WHC deliveries dependent on green book sales
start dates
- Coordinate build-out of WHC with construction manager and
installation of all components
- Manage advertising and promotional budgets
- Responsible for all mass marketing, corporate branding, media
placement, offsite signage and sign lease agreements, and public
relations -
- Coordinate all after hours and weekend events including
homeowner meetings, Realtor functions, division team meetings,
chamber of commerce events, GHBA Sales and Marketing events, all
new community VIP events, self-generation events, and all special
events within the division
- Work closely with Division and National Ad Agencies to adjust
and retool as needed and implement strategies in order to remain
competitive within the changing market
- Facilitate the promotion of incentives, grand openings of new
communities, close outs, special financing opportunities, lender
incentives etc.
- Ensure that all marketing and advertising complies with license
laws governing real estate and the mortgage industry in the state
of Georgia
- Maintain consistent Lennar branded message for all collateral
materials across all media types for onsite, online, and mobile
marketing
- Compile information from various sources including
publications, the Internet, MLS, reports, surveys, governmental and
private agencies, competitors, customers and internal departments
to aid in community specific demographic targeting and
retargeting.
- Attend weekly Sales and Marketing meetings, New Community
Start-up Meetings, and Budget Meetings.
#CB
Qualifications
- Bachelor's degree in a related field required
- Minimum 5 years Marketing experience required, experience in
homebuilding preferred - -
- Excellent communication skills, verbal and written, as well as
strong organizational and interpersonal skills
- Must be able to meet deadlines while maintaining a professional
attitude, deal effectively with confrontational situations and
maintain objectivity with homeowners, fellow associates, and in all
public relations -
- Excellent computer skills including advanced Word, Excel, Lotus
Notes (e-mail), and Power Point
- Understanding of Adobe Creative Suite programs - Illustrator,
Photoshop, Indesign -
- Requires resourcefulness, patience, clarity and strong
management and motivational skills -
- Valid driver's license and good driving record
Type
Regular Full-Time
Keywords: Lennar Homes, Roswell , Marketing Manager, Executive , Roswell, Georgia
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