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Marketing Manager

Company: Lennar Homes
Location: Roswell
Posted on: June 24, 2022

Job Description:

Overview


The Marketing Manager will work with the Director of Sales and Marketing to coordinate the company's marketing and advertising strategy with a focus on traffic generation, sales, pricing, cost management and public relations activities. - In addition, this individual will be responsible for managing and maintaining a monthly and quarterly budget for Advertising and Promotional Campaigns.
Responsibilities



  • Provide data and input to generate overall marketing strategy
  • Formulate and execute quarterly Division marketing plan
  • Facilitate and coordinate grand opening of new communities by working with interior decorators to merchandise new models and WHC design including InSite setup
  • Determine IT/telecom needs for new communities and coordinate timing for trailer and WHC deliveries dependent on green book sales start dates
  • Coordinate build-out of WHC with construction manager and installation of all components
  • Manage advertising and promotional budgets
  • Responsible for all mass marketing, corporate branding, media placement, offsite signage and sign lease agreements, and public relations -
  • Coordinate all after hours and weekend events including homeowner meetings, Realtor functions, division team meetings, chamber of commerce events, GHBA Sales and Marketing events, all new community VIP events, self-generation events, and all special events within the division
  • Work closely with Division and National Ad Agencies to adjust and retool as needed and implement strategies in order to remain competitive within the changing market
  • Facilitate the promotion of incentives, grand openings of new communities, close outs, special financing opportunities, lender incentives etc.
  • Ensure that all marketing and advertising complies with license laws governing real estate and the mortgage industry in the state of Georgia
  • Maintain consistent Lennar branded message for all collateral materials across all media types for onsite, online, and mobile marketing
  • Compile information from various sources including publications, the Internet, MLS, reports, surveys, governmental and private agencies, competitors, customers and internal departments to aid in community specific demographic targeting and retargeting.
  • Attend weekly Sales and Marketing meetings, New Community Start-up Meetings, and Budget Meetings.

    #CB
    Qualifications



    • Bachelor's degree in a related field required
    • Minimum 5 years Marketing experience required, experience in homebuilding preferred - -
    • Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
    • Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates, and in all public relations -
    • Excellent computer skills including advanced Word, Excel, Lotus Notes (e-mail), and Power Point
    • Understanding of Adobe Creative Suite programs - Illustrator, Photoshop, Indesign -
    • Requires resourcefulness, patience, clarity and strong management and motivational skills -
    • Valid driver's license and good driving record

      Type

      Regular Full-Time

Keywords: Lennar Homes, Roswell , Marketing Manager, Executive , Roswell, Georgia

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