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Director-eCommerce Online

Company: DIRECTV
Location: Lilburn
Posted on: September 23, 2022

Job Description:

As the Director of e-Commerce online you will oversee the development of eCommerce marketing programs and overall website strategy to maximize the brand presentation, consumer experience and support the integrated internet marketing strategy. Key Roles and Responsibilities: Executes online marketing programs for ecommerce and ecare such as online display advertising inclusive of the use of video, search optimization (paid, natural, site side search), affiliate marketing, email marketing, mobile marketing, social networking, and viral marketing to create buzz, drive traffic and generate downloads, logins and sales. Gathers and translates ideas into profitable, promotional marketing campaigns. Administers and executes online promotions. Conducts analysis for program effectiveness and uses the findings for site, landing page enhancements and to leverage optimization of all programs and tactics. Work closely with media and advertising agency, marketing and product teams, Web design, development teams and usability teams. Ensure that digital marketing strategy supports business strategy. Provide digital marketing insights inclusive of data management, profiling, tagging, budgeting, forecasting and analytics with operational oversight. Manages the activities of individual contributors. Responsible for hiring, firing, performance appraisals, and pay reviews. Broad knowledge of the field with strong leadership skills. Works closely with senior managers and directors on departmental issues. Wide latitude for decision making. Education: Preferred Bachelor degree, Digital Marketing nanodegree, or equivalent experience. Experience: Typically six + years experience; one year leadership responsibility. Supervisory: Yes. Principal Functional Skills / Competencies associated with this Title:

  • Business Data Analysis
  • Data Analysis - Software
  • e-Sales
  • Internet-based Marketing
  • Knowledge of Sales Channels
  • Online Advertising
  • Online Marketing
  • Product and Vendor Evaluation
  • Sales Function
  • Social Applications
  • Social Media Solutions
  • Social Network Services (SNS)
  • User Experience Design
  • Web Administration This position is subject to the DIRECTV COVID-19 Vaccination Policy. Click here for additional information. This position can earn between $106,100-$141,500. Not to mention all of the other amazing rewards that working at DIRECTV offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. This is a remote position that can be located anywhere in the United States. #LI-Remote Ready to join our team? Apply today!Job Posting: Sep 19, 2022, 7:10:26 PM
    Schedule: Full-time
    Job Level: Senior Associate/Second Level Manager

Keywords: DIRECTV, Roswell , Director-eCommerce Online, Executive , Lilburn, Georgia

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