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Media Manager

Company: The Home Depot
Location: Lilburn
Posted on: September 24, 2022

Job Description:

Position Purpose: The Manager, Media oversees all aspects of traditional and digital investments for national and regional advertising and is a key influencer on corporate omni-channel strategy. Responsible for working with key stakeholders and business/initiative leaders across the enterprise to understand specific customer, business and communication goals as well as oversee the creation and execution of omni-channel plans within the context of the overall marketing mix. Analyzes industry trends, channel results and business environment to improve strategies and plan recommendations. Manages omni-channel budget and supports channel measurement, results reporting and insights. Helps direct agency planning, buying and activation for areas of responsibility. Major Tasks, Responsibilities & Key Accountabilities:

  • 10% Budget Management - Budget management and stewardship of omni-channel investments
  • 15% Channel Expertise - Partner with omni-channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives
  • 20% Direct Omni-Channel Plans - Help direct media agency and/or supervise direct reports on creation and execution of department-level omni-channel plans
  • 10% Reporting & Learning - Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning
  • 25% Stakeholder Relationship Management - Develop and maintain strong relationships with key omni-channel stakeholders and business/initiative leaders across the enterprise
  • 20% Test & Learn - Test and learn new and emerging omni-channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantageNature and Scope: This position typically reports to Sr Manager, Media Environmental Job Requirements: Environment: 1. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Travel: Typically requires overnight travel less than 10% of the time.Standard Minimum Qualifications:
    • Must be eighteen years of age or older.
    • Must be legally permitted to work in the United States.Education Required: The knowledge, skills and abilities typically acquired through the completion of a bachelors degree program or equivalent degree in a field of study related to the job. Years of Relevant Work Experience: 5 years Physical Requirements: Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Preferred Qualifications:
      • Omni-channel agency planning/buying experience
      • Previous client-side omni-channel planning experience
      • Previous leadership, mentoring and/or coaching experience
      • Retail/multi outlet advertising experience
      • Master's Degree
      • Strong leadership abilities, experience supporting/mentoring team members and proven track record of building cross-functional work relationships, both internally and with external agency and platform partners
      • Highly organized with an ability to combine strategic direction with hands-on tactical execution
      • Strategic thinker with demonstrated ability to conceptualize and build integrated omni-channel plans
      • Strong presentation skills with ability to gain alignment on recommendations
      • Must be proficient in Excel/Word/Powerpoint computer programs
      • Must be able to manage and prioritize multiple tasks/responsibilities; must be organized and a strong communicator; may be involved in some mildly difficult situations
      • Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization
      • Partners with omni-channel strategy leads and stakeholders to set strategic, long-term planning; thinks outside of the current day-to-day environment to create a vision of what the future looks like for our customersKnowledge, Skills, Abilities and Competencies:
        • Decision Quality
        • Collaborates
        • Drives Engagement
        • Ensures Accountability
        • Plans and Aligns
        • Communicates Effectively
        • Customer Focus
        • Develops Talent
        • Drives Results
        • Manages Conflict
          Pay Rate: -

Keywords: The Home Depot, Roswell , Media Manager, Executive , Lilburn, Georgia

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