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Information Technology - Web Developer/Analyst I

Company: LanceSoft Inc
Location: Roswell
Posted on: August 5, 2022

Job Description:

Job DescriptionDetailed Job description: Title: Web Developer/Analyst I Location: Remote Duration: 6 Months The Website Analyst will report directly to the Global Director, Marketing Technology and will play an integral part in the future growth of the digital, omnichannel experience for customers and internal stakeholders. Responsibilities in this role will include utilizing internal resources (Google Analytics and other analytic/reporting tools) to provide website activity, user behavior and traffic analysis and insights, illustrating gaps and opportunities for the website's strategy. The team will also look to this role to provide KPI/metric reporting and insights for daily/weekly/monthly management of the overall website, domains, and content. This role will also be accountable for presenting valid and accurate insights, identify patterns in data to help improve strategies, and have a strong understanding of reliable measurement from web analytic tools. Responsibilities Create regular reports for KCP websites to provide deep dive analysis into site/content performance and learnings, as well as presentations on specific topics for stakeholders Compiling and reviewing traffic performance reports by regularly extracting data analysis from Google Analytics Work with GA / GTM engineering team members and product managers to outline new tracking opportunities for website analysis Reviewing and analyzing KCP website, content strategy and customer-facing applications for areas that can be improved and optimized Provide content strategy analysis and insights on keyword research, on-page tactics, and content development/optimization opportunities and gaps for the KCP website Assist stakeholders in creating dashboards and learning to obtain and assess data from website or other customer-facing applications/experiences Provide traffic and digital experience analysis guidance to digital product managers and content strategists Website analysis to help guide leadership to both large-scale website recommendations and suggestions to drive website strategy Review website performance with business stakeholders to highlight areas of improvement to increase value Skills/Experience Bachelor's degree in field with 2+ years exp. OR Master's degree in field with 3+ years exp. Degree in Communications, Marketing, Information Science / Information Technology, Computer Science with relevant work experience Background in data, strong level understand of data science; 2-3 years of experience in website analytics, experience working with large-scale ecommerce a plus Ability to present valid and accurate insights, with strong understanding of reliable measurement and levels of certainty Experience with analytics and performance tools: Google/Bing Webmaster Tools, Google Analytics, Search Console, etc. Experience utilizing Google Analytics to perform data analysis, build custom dashboards, and perform detailed/segmented reporting Ability to accurately analyze data, extract insights, and turn them into actionable recommendations Ability to communicate data-driven insights to both technical and non-technical audiences Basic knowledge of digital marketing and inbound lead generation Ability to work successfully with cross-functional teams & brands, handling multiple projects and meeting tight deadlines Outstanding ability to think creatively, strategically, and identify and resolve problems Advanced skills in Excel and PowerPoint. Agile project management skills Self-motivated, performance and results driven Ability to lead through ambiguity and is a creative problem solver A team player with high energy

Keywords: LanceSoft Inc, Roswell , Information Technology - Web Developer/Analyst I, IT / Software / Systems , Roswell, Georgia

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