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Tradeshow & Events Specialist

Company: Mimaki Usa Inc
Location: Suwanee
Posted on: November 26, 2022

Job Description:

The Tradeshow & Events Specialist is responsible for working with the marketing team to promote and communicate a strong brand value of the overall organization and all sub-brands across industry trade shows and sales channel events. Essential duties and responsibilities include the following. Other duties may be assigned. Responsible for maintaining the list and evaluating all national and regional industry trade shows to ensure proper alignment with the sales team for maximum exposure to the industry while considering budgets and personnel resources. Responsible for managing internal processes and external vendors in the design, review, and production of trade show exhibits, stands, and POP displays. Ensure meeting objectives, manage objectives, manage events, associations, and vendor costs to provide meeting and maximizing annual budgets in line with department and organizational budgets. Work cross-functionally with the marketing and sales team leads to identify, develop and implement solutions to enhance communication with potential customers via Pardot with pre-event invitations and post-event lead follow-ups with reporting to management. Coordinate and plan corporate and regional sales meetings for each business unit (source locations, operate against established budget, coordinate resources and materials as needed). Contribute to sales team success while at trade shows to manage work schedules, external vendor set up and tear down on show floor, and shipments of booth properties with the vendor. Create PowerPoint development for each event to coordinate topics by working with SMEs and establishing a timeline for content development, reviews, and finalization. Manage the internal process with SME/customer and external vendors in designing, reviewing, and producing literature, promotional items, and trade show materials to ensure project and organization objectives. Assist with producing marketing materials by negotiating with vendors for print buying and checking copy against SME input. Monitor all current material inventory levels, to ensure that active collateral resources are in-stock and available for order by field sales teams and customers. Report back levels to the Marketing Manager with reorders and design modification recommendations. Support team members with day-to-day marketing tasks and coordinate projects and activities as requested. Coordinate with vendors to produce and mail outgoing customer correspondence. Travel up to 75%, including weekend and possible International travel. Qualifications: Bachelor's Degree in Marketing or related field. Experience: 3-5 years in tradeshows, or 2 years of relevant experience in a corporate or agency position, or equivalent combination of education, training, and experience. Excellent time management and multi-tasking skills are a must. Must be able to work with internal and external teams to meet deadlines and surpass expectations. Candidate must be comfortable contacting and negotiating with vendors to obtain requested locations, event dates, resources, and rates. The candidate must be a conscientious team player and self-starter driven to ensure the success of the Company and all product brands. Ability to identify, organize and manage resources and information, including 3rd party collaborators. Creative, innovative, and detail-oriented with the ability to multi-task and prioritize projects across multiple events, consistently meeting time and budget deadlines. Experience with SalesForce/Pardot integrations and campaign management preferred. Self-motivated, proactive, and capable of working independently and as part of a team. Excellent verbal and written communication skills.Job Type: Full-timePay: $24.00 - $31.00 per hourBenefits: 401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insuranceSchedule: Overtime Weekend availabilityExperience: tradeshows: 2 years (Required)Work Location: One location

Keywords: Mimaki Usa Inc, Roswell , Tradeshow & Events Specialist, Other , Suwanee, Georgia

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