Marketing and Communications Manager
Company: OrthoAtlanta
Location: Atlanta
Posted on: April 3, 2026
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Job Description:
OrthoAtlanta is seeking an experienced and dynamic Marketing and
Communications Manager to lead our marketing, communications, and
public relations efforts. In this pivotal role, you will be
responsible for developing and executing a comprehensive strategy
to enhance our brand, drive patient engagement, and support
business growth. You'll be the primary point of contact for all
marketing initiatives, from content creation to social media
management and internal communications. Key Responsibilities
Marketing & Brand Strategy: Develop and implement strategic
marketing plans that align with business goals, ensuring consistent
brand messaging across all channels. You will monitor industry
trends to identify new opportunities and best practices. Content
Creation & Management: Lead the production of high-quality,
patient-centric content for our website, social media, email
campaigns, and digital ads. This includes creating compelling
patient success stories, videos, blogs, and infographics. You will
also organize and promote community events and educational
seminars. Social Media Management: Lead the strategic management of
our social media channels (Facebook, Instagram, X/Twitter,
LinkedIn, YouTube) to highlight patient successes, provider
expertise, and community involvement. You will engage with our
online community to build a loyal following. Internal and External
Communications: Develop and execute strategic internal and external
communications plans. This includes creating content to inform
employees, advising leadership on key issues, and assisting with
company events. You'll also manage public relations by building
relationships with media outlets, journalists, and community
leaders. Data Analysis and Reporting: Collaborate with leadership
to set and track marketing goals, budgets, and KPIs. You will
analyze the performance of all marketing initiatives and report on
results. Qualifications Education: Bachelor’s degree in Marketing,
Communications, Business Administration, or a related field. A
Master’s degree is preferred. Experience: At least 7 years of
relevant experience in marketing, social media management, or
communications, with a strong preference for candidates from the
healthcare or multi-location organization sectors. Skills: Proven
track record of driving brand growth and patient engagement.
Expertise in content marketing, PPC advertising, and social media
platforms. Experience in healthcare marketing and a solid
understanding of HIPAA compliance regulations. Exceptional written
and verbal communication skills, with the ability to tailor your
voice for different audiences. Proficiency with Microsoft Office
Suite, social media tools, Google Suite, Adobe Creative Suite, and
web content management systems. Strong organizational skills and
the ability to manage multiple projects simultaneously.
OrthoAtlanta is an Equal Opportunity Employer. We are committed to
a diverse and inclusive workplace.
Keywords: OrthoAtlanta, Roswell , Marketing and Communications Manager, PR / Public Relations , Atlanta, Georgia
